Technical writing Essay Example | Topics and Well Written Essays - 1250 words

Technical writing - Essay Example The purpose of this Request for Proposal is to solicit proposals in a bid to identify a candidate or organization, conduct a fair and extensive evaluation on the criteria listed thereafter and contract him/her to best represent the aspirations of Peter’s International schools as far as professional development of programs in the area of disproportionality is concerned. Literature Review Disproportionality may not be purely pegged on the individual talents by the students but also on the administrative aspect of the management of the school; the infrastructure and transformation of curriculum, and other extra-curriculum programs which in one way or the other helps in the personal development of the students which in turn promotes the academic achievement in a balanced manner (Wiggan, 12). Peter’s International Schools is a network of schools started in 1999 in New York with outlets in Canada, United Kingdom and Belarus, that specializes with â€Å"high school† lev el of education and learning admitting children of 7-17 years of age. As part of the initial research and implementation procedure, Peter’s International schools would recommend school-based focus group discussions as the immediate and appropriate resources to be used to help evaluate the causes and mitigation programs in areas of disproportionality in academic achievement. Purpose of the Project The current education programs used by Peter’s International Schools is based on 2002 curriculum revision and the management has determined they are not effective in providing unique high school education in terms of syllabus coverage and personal development of our students at all levels. Additionally the programs have not been reliable in incorporating science and technology/ innovations in the subjects tackled and they have been fruitless in integrating academic performance across the school’s network. By developing, designing, implementing and conducting professiona l development in the areas of disproportionality in academic achievement across our network of schools, will enable identification of areas that need attention in a bid to level academic achievement of our students, be at par with science and technology/innovations in our curriculum and have a competitive advantage in provision of learning services globally. Project Description Peter’s International Schools is seeking to adopt new and friendly programs that will promote incorporation of science and technology in the curriculum subjects; simple to apply and assimilate both locally and by the international students, programs that will necessitate easy transition to new programs in future without affecting the development of students, and those that will help in reducing the variation in academic achievement among the students in the school’s network. The design should be flexible to accommodate different ages accommodated in our schools and allow smooth implementation wi thin the next five years. In addition the design and development procedures should explicitly define the ways to deal with the disproportionality in academic achievements and give real figures of the expected results within the first five years of

Red Bull Energy Drink Essay Example for Free

Red Bull Energy Drink Essay * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. 5. SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. * Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. * Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. 6 Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. * Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called millennial: people born after 1981. * ‘ Student brand managers who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. * Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just quot;good†. * Echoed within business, internally and externally. * Consistent across multiple marketing advertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a changing marketplace. 22. Distribution Strategy. * Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. * Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City Delhi Times. * 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions * activities is essential to ensure accuracy relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? * How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 32. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right time, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 34. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No.of comments (+ or ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * http://www. rediff. com/money/2006/may/24drink. htm * http://www. thestudentroom. co. uk/showthread. php? t=986602 * http://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * http://www. drawert. com/red_bull_2. php http://energydrinks. factexpert. com/882-energy-drink-industry. php.

Kosovo And Milosevic Essay example -- essays research papers

“I wouldn’t mind if they needed to take [Yugoslav President Slobodan Milosevic] out,'; said Chris Walter, 23, a college student living in Chagrin Falls, Ohio. I felt the same way about Saddam Hussein. I think the longer you keep the problem around, the sooner it is going to come back and bite you.'; From the Washington Post April 18th, 1999 The horrors of the atrocities committed against Kosovo such as the targeted attacks on civilians, “ethnic cleansing';, and most certainly mass murder have a greater impact globally than what may appear on the surface. On a humanitarian level, all these situations are marked by the same killing mixture of hope and despair – frightened women, terrified children, despondent old men and women, and helpless adults looking towards the corner of the street and gazing at the sky hoping for a miracle that does not happen – until they are driven out of their homes at gunpoint, and their houses looted and put to torch in front of their eyes – and they still thank God for sparing the lives of those who survived to face the next ordeal. This story is being repeated in the Balkans for the umpteenth time. Almost a month after the most powerful military grouping in history launched air attacks on rump Yugoslavia to compel adherence to a peace accord, a human tragedy of grotesque proportions continues to unfold in Kosovo. Nearly 50 per cent of its Albanian population has been forced to flee the country under the relentless assault of the Yugoslav army and police, amid unbelievably cruel carnage of human lives and burning of villages and towns. Kenneth Waltz’s first-image theory rests on the assumption that the causes of war are to be found in the nature and behavior of man and on the role of specific individuals, as in this case Slobodan Milosevic. If you ask the question "Why is a war taking place in Kosovo?" a large part of the reply must be "Because of Slobodan Milosevic." In an interview with Newsweek’s Lally Weymouth, German Foreign Minister Joschka Fischer bluntly linked Milosevic with the two names whose shadows still linger over modern Europe. Milosevic, said Fischer, "was ready to act like Stalin and Hitler—to fight a war against the existence of a whole people." It is Milosevic who has lit the flame of evil;... ...le of double standards, and credit must be given to President Clinton for using US power and influence to hammer out the Dayton Accords that brought the nightmare in Bosnia-Herzegovina to an end in 1996. But what can be said about the current situation? NATO’s Secretary general Javier Solana wants to see Milosevic indicted: “We think that at a political level President Milosevic clearly bears responsibility for what’s going on in Kosovo,'; State Department spokesman James Rubin said in Washington last week. Yugoslavia was once a vibrant, multicultural society with one of the highest living standards and the greatest degrees of openness in the Soviet bloc, a country of extraordinary natural and historical beauty. Today it is a bombed out, fanatic-ridden shell. The real problem that should receive urgent attention is that massive human rights violations be stopped and the refugees extended every assistance to enable them to return to their homes, most of which will have to be rebuilt. Apart from a political solution that respects the rights of the Kosovars, those guilty of massacres and ethnic cleansing must be brought to book through war crimes trials.

Moth Man

Sarah Lyon October 22, 2008 Informative speech Comm. 103 T/R 200-315 The Moth man Lives Topic: The Moth man of Point pleasant West Virginia General Purpose: To provide information on the actual Mothman occurrences In point pleasant West Virginia. Specific purpose: To inform my class to the truth behind the movie the moth man prophecies and let them hear the err tale of the hauntings that are so close to our campus. I. Thesis: The Mothman proposes is a legend about a human side bird like creature that has been linked to many deaths over the years in point pleasant west Virginia.Organizational pattern Attention grabber: Im the type of person that loves Urban legends and when from the moment that I got to Marshall’s campus I wanted to find one. And then the hunt began, I searched and I found The Moth man. Most of you are problem familiar with him from the movie the mothman prophecies. However the story doesn’t end when the final credits started to roll. II. Background: In the early 1900's, an area outside Point Pleasant was designated the McClintic Wildlife Preserve. It was, among other things, a bird sanctuary.As part of the World War II war effort, part of the preserve was ripped up and converted to a munitions dump where about 100 cement and steel â€Å"igloos† were built to house wartime explosives. These were later sold off to a variety of gunpowder, chemical and even bio-chemical companies. This area soon became known to the locals simply as the T. N. T. , and later became a popular hangout where young people would â€Å"park† and have parties. This is the area where many of the Mothman sightings occurred. III.Relevance: All of the sighting of The Mothman have been linked significantly to deaths around point plesant including the collapse of the silver bridge that killed 46. IV. Establish credibility: Now I’d like to tell you that The Mothman is just a figment of our imagination and that we live in the safe state of West Vi rginia where nothing bad ever happens, but I’d be lying to you. He has been linked to hundreds of deaths across our great state and there have been similar stories all over the world of a bird like mythical creature that brings about death. V.Thesis/preview: The Moth man prophecies are not just a subject tile for a popular thriller movie but a real life urban legend that exists here in west Virginia. He has been linked to hundreds of deaths and the great silver bridge collapsing. Transition: Even though it is hard to believe that a bird like man is responsible for killings around the entire state it is common knowledge that animals affected by strong chemicals can have strange mutations. Body I. How are the deaths linked to The Moth man? A. Prior to every death, reports of seeing a birdlike man with red eyes were sighted. . â€Å"In the summer of 1966, sightings began to take place around the Ohio River. One woman reported seeing something looking like a giant butterfly, abo ut six feet long. On another evening a group of gravediggers saw what they described as a â€Å"brown human being† fly out of the trees. Later that November a man in Salem, West Virginia saw two red objects hovering over a field. His German Sheppard took off after the objects and was never seen again. †(http://www. otherplane. com/am/ammothman. htm). 2. â€Å"It was shaped like a man, but bigger. Maybe six and a half or seven feet tall.And it had big wings folded against its back† Roger Scar berry told reporters. â€Å"But it was those eyes that got us. It had two big eyes like automobile reflectors,† added Linda Scar berry. â€Å"They were hypnotic. For a minute, we could only stare at it. I couldn’t take my eyes off it. † (http://www. ufocasebook. com/themothman. html) B. The movie, The Moth man Prophecies is a semi-fictional account of a reporter who â€Å"solved† the story of the moth man. 1. In the film the reporter finds himself entranced by the legend when his wife has mysteriously died suddenly after a car accident. 2.He gets in his car after her death and arrives by accident in Point Pleasant west Virginia. 3. He becomes friends with the locals and starts to invest the eerie phenomenon that is engulfing their quiet American town. Transition: The movie was good at explaining what happened as far as the deaths due to the mothman but did not go into great details about how The Moth man was actually created. II. The story A. during WWII an area of Point Pleasant was inhabited by â€Å"igloos† that were used to manufactory Trinitrotoluene (TNT). The â€Å"igloos† housed the TNT until it was needed to be sent for war efforts B.The Igloos were sealed and had been hidden, the EPA said that there was no way they could have leaked out any of the chemical, however many choose to believe otherwise. C. The area is now known to locals as the TNT area. It is a recreational area for locals as well as a pla ce where teenagers tend to hang out and party. Conclusion I. Restatement of thesis: Despite common held beliefs that the moth man is just a creature that haunted the town of point pleasant wv, he is actually a bird preserve inhabitant that was destroyed by the efforts of WWII.He will still haunt the town of point pleasant forever because he is linked to over one hundred deaths but as we can see, we have no concrete evidence to show this.Bibilography: â€Å"OTHERPLANE: Ancient myth paranormal mothman. † OTHERPLANE. Otherplane. com. 22 Oct. 2008 ;lt;http:/http://www. otherplane. com/am/ammothman. htm;gt;. â€Å"The mothman souce: chapter 1. † The mothman legend. Ufobooks. 22 Oct. 2008 ;lt;http:/http://www. ufocasebook. com/themothman. html;gt;.

IOP on Glass, Eyes, and Doll’s Essay

Imagery; vivid descriptive language that appeals to one or more of the senses (sight, hearing, touch, smell, and taste). The first impression of a person that someone gets will always color the image of the person. Everything about how someone looks and acts creates how that person is viewed by others. But when this image is controlled by others or the person just isn’t strong enough to show their true self, their identity is twisted into something almost unrecognizable. Henrik Ibsen, Zora Neale Hurston, and Tennessee Williams use the imagery connected with their lead female characters to show how society tries to put individuals down with false generalizations to hide women’s identities. The authors use the imagery of clothing to address how family members try to mold the women below them in power to their image of their character. For the Sternberg’s fancy dress ball Torvald want’s his wife Nora to dress up, â€Å"†¦ and Torvald wants me to go as a Neapolitan fisher-girl,†¦Ã¢â‚¬  (Ibsen 37). The Neapolitan fisher girls are girls from Naples, Italy often thought of as possessing a very classic Grecian beauty. These fisher girls have been subjects of many works of art such as paintings and statues. With Torvald making Nora dress up as a Neapolitan fisher girl he is making her into something beautiful and to be appraised like a piece of art. This image of Nora being beautiful like a painting is Torvald’s way of putting Nora beneath him. He dresses her up and parade’s her among their friends while all the while taking ownership of her beauty. Nora doesn’t get to choose what she wears to this ball and she is not recorded say ing a word to anyone at the party. Torvald even commands Nora to leave the party after she has finished her dance as he doesn’t want anyone being near her. Nora’s identity is lost in the imagery of her Neapolitan fisher-girl costume and Torvald’s control of her dress. By the same token Janie in Their Eyes Were Watching God is forced to wear head rags by her husband Joe. â€Å"The business of the head-rag irked her endlessly. But Jody was set on it. Her hair was NOT going to show in the store,† (Hurston 55). The imagery of Janie’s head-rags suggests that she is Joe’s property. Janie’s hair is her personal symbol of power,strength, and identity. Joe by making Janie cover her hair up in head-rags is symbolically stifling Janie’s power and identity. Without her individuality Janie is nothing but what Joe makes out of her, which is his wife. And society too will only see Janie’s image as Joe makes her image to be . Laura from The Glass Menagerie is also suffered to a similar fate as Nora and Janie as her mother forces her to wear chest enhancements. â€Å"‘Now take a look at yourself. No, wait! Wait just a moment- I have an idea!’ Amanda produces two powder puffs which she wraps in handkerchiefs and stuffs in Laura’s bosom. ‘Mother, what are you doing? They’re called gay deceivers! †¦ I won’t wear them!’ â€Å" (Williams 120). Similarly the imagery of the powder puffs implies that Laura is the perfect young woman that Amanda invisions of her. With Amanda putting the powder puffs down Laura’s dress she is trying to envision Laura as a perfect young woman. But Laura just is not this perfect girl who everyone loves and adores like Amanda wants to see Laura as. The imagery of Laura’s deceivingly good figure signifies that people will perceive her as a perfect young woman. Nora and Janie’s imagery of the past and their memories is used against them to paint false images of their identities. Near the end of the play, Torvald has just found out of what Nora had done in the past to save him and utters this simple and resonant statement, â€Å"And I must sink to such miserable depths because of a thoughtless woman!† (72). With this sentence Torvald is making Nora seem like a terrible woman who is mindless to any thought of her husband. Even though much earlier in the play Nora tells Mrs.Linde that she only borrowed money so that her husband wouldn’t die from his illness. Torvald just judges Nora’s image by her actions, not the motives behind her actions. And this paints an entirely false image of Nora as being thoughtless and uncaring about her husband. When in any case Nora was just looking out for her husband, being anything but thoughtless and uncaring. The Victorian society Nora lives in is also as cruel to someone in her position. It goes without saying that the man is always the one to handle the money and the well being of the family. And by Nora borrowing money by herself she is breaking the rigid gender roles that their society has set in place for women. So society will also look down on Nora as a disgraceful woman because of her past actions. Janie is in a similar situation when coming home from the Everglades is judged by her neighbors. â€Å"They passed nations through their mouths. They sat in judgement. Seeing the woman as she was made them remember the envy they had stored up from other times. So they chewed up the back parts of their minds and swallowed with relish,† (1-2). The people of Eatonville, especially the women had always been jealous of the attention Janie had gotten from men for her looks. And with the knowledge that Janie had ran off with a younger man in the past the people think of Janie as a absurd fool. But they don’t know that Janie with all her suffering and joy that she lived through is incredibly wise. The imagery of Janie’s actions or more so the memory of her actions, has the people of her community believing that Janie is nothing more than a lost old woman, falling for the false love of a young man. Janie’s individuality as a woman who is wise and has lived through many tough times is taken away from her as Eatonville reduces her to just a love sick woman. Hurston, Williams, and Ibsen use the imagery of objects to display how people on the outsides of the characters lives perceive them and their individuality. When Jim is over at the Wingfields apartment Laura is telling of how much she loves the unicorn from her glass menagerie. â€Å" You see how the light shines through him? †¦ I shouldn’t be partial but he is my favorite one†¦ Haven’t you noticed the single horn on his forehead? †¦Ã¢â‚¬  (143-144). The imagery of Laura’s favorite glass ornament, the unicorn, represents how people in society see Laura. Like the unicorn which light shines through, Laura’s disposition and identity is completely see through. Every facet of her personality is easy to see as she is but a incredibly shy and timid girl. Laura’s love for the unicorn is because of it’s peculiarity of the horn that separates him from the other glass horses in her collection. The imagery of this unique glass unicorn represents Laura’s own individual separation from other girls. Everyone notices that Laura is uniquely different, like her glass unicorn she loves so much.In the same way as the unicorn describes Laura, the Christmas tree in the Helmer’s home describes Nora. â€Å"Hide the Christmas tree carefully Helen. Be sure the children do not see it till this evening, when it is dressed †¦ And what is in this parcel? No no! you mustn’t see that until this evening,† (5 & 7). The image of the splendid and elusive Christmas tree in A Doll’s House expresses how Nora’s identity is seen by the society around her. The Christmas tree serves the function as an ornament in the household and Nora just like the tree is ornamental in the home. She doesn’t take care of the children, or have a job, she just decorates and dresses up for the people of the house as well as the visitors. And as a decoration Nora isn’t able to voice her own opinion or let her identity shine through the pretty things that accessorize her. Nora’s identity is hidden away throughout the play and as the Christmas tree is hid from the children, Nora’s dress is hidden from Torvald so he will not see her. Nora’s identity is hidden from not only the people she knows but also the one’s she is closest to. She is not able to be herself as society shuns Nora’s true identity, as the loving wife she is that would do anything for her husband, such as borrow money without his consent so he can live. Janie is also in Laura and Nora’s situation as the people in her community judge her actions and therefore her identity because of her hair. â€Å"What dat ole forty year ole ‘oman doin’ wid her hair swingin’ down her back lak some young gal?† (2). Just like the two women in the other pieces of literature, the image of Janie’s long hair is utilized by Hurston to show how Janie’s community in Eatonville doesn’t recognize Janie’s true identity. The women on the porch mention that Janie looks like a foolish old woman with her hair all the way down her back like some young woman. The women of Eatonville think Janie is trying to be like a young woman as she has run off with a young man and is now coming back with her hair no longer tied up. This is not the true image of Janie as she is not trying to be a young woman. After all the life that Janie has experienced she keeps her hair down to show that she no longer cares what people in society think of her. But the image of her loose hair to the rest of her society is of a very rebellious and foolish old woman. They want to see her as a married woman being under the thumb of her husband and not as herself. Even though now Janie is trying to show her true identity the community won’t accept that and is blinding themselves by only focusing on her hair to critique Janie in the way they want to think of her. The three authors use the imagery of speech to the character to shape their false identity in the eyes of their family. One day in the store Joe get’s frustrated with Janie’s poor job at cutting some tobacco and insults her about her age. â€Å"A woman stay round uh store till she get old as Methusalem and still can’t cut a little thing like a plug of tobacco!† (78). The image of Methuselah that Joe says to describe Janie is used to show how Joe and Eatonville see Janie when she is in the store. Methuselah is a man from the Bible that is known to be the oldest person to ever live. The allusion to this character is said by Joe to make Janie feel like she is so old that she is ancient. It insults Janie and her character, making her seem old and inefficient for not being able to cut a plug of tobacco after all the time she spends in the store. Eatonville after hearing what Joe has spoken of Janie can see her as an elderly woman who still can’t do simpl e chores around the store. In a likewise manner Amanda says some harsh words to Laura for dropping out of business college and hiding it from her. â€Å"You did all this to deceive me, just for deception? †¦ We won’t have a business career- we’ve given that up because it gave us nervous indigestion! †¦ barely tolerated spinsters living upon the grudging patronage of sister’s husband or brothers wife!† (93-94). In the same way Amanda’s image placed on Laura when she learns she dropped out of business college in secret is used by Williams to show that Amanda see’s Laura as a weak girl with no identity to her. The image of Laura is that she is a fragile girl with little to no way to support herself having left the one opportunity she had to make a future for herself. The imagery of Amanda’s words that Williams writes twists the picture of Laura into a thoughtless and selfish girl, not thinking about anything but her own personal desires. But her identity is not as a thoughtless girl but as a shy and caring young woman. She is seen as continually concerned for her brother, but still throughout most of the play Amanda see’s Laura as being just self involved. The false image of Laura as being self absorbed is enforced by the imagery of Amanda’s harsh words about dropping out of business college. In opposition to Janie and Laura, the pet names Torvald uses for Nora as terms of endearment are actually very insulting terms to her. â€Å"Is my little squirrel come home? †¦ The same little featherhead! †¦ Come come my little skylark, †¦Ã¢â‚¬  (6-7). Comparably Torvald’s words to Nora are suppose to be endearing but with the knowledge of what the animals are is used to paint an unflattering picture of Nora. Squirrels are animals with very small brains and that are generalized as being unintelligent. A featherhead isn’t an animal, but it is implying that Nora’s head isn’t filled with a brain, but is instead filled with feathers. Nothing substantial t hat she can actually make her own thoughts with. Torvald with this term of endearment is suggesting that Nora doesn’t have a brain but just feathers in her head. Furthermore a skylark is a bird that nests on the ground, then being easily destroyed and that are not very distinctive in coloring. This name makes Nora seem plain and foolish. With these pet names of animals that are ordinary Torvald through the imagery of his words is insinuating that Nora is plain and not very bright. Torvald is also putting himself above Nora with his words. He is making it seem like he is the all important person of the house and that he is better than Nora because he is intelligent. Nora’s individuality is taken away from her with Torvald putting above himself and putting her in the background. Nora has no identity when she is with Torvald as he puts her so below himself that he doesn’t believe she can be herself. Tennessee Williams, Henrik Ibsen, and Zora Neale Hurston use the imagery in their works associated with their lead females to portray how society’s views of people is usually false and undermines their individuality. How people are viewed by what they wear, what they own, their past, and what people say to them is a simple way to miss a person’s true identity. These generalized views are easily broken apart when evidence of people’s character is put forward, and this is what get’s society into trouble. These three authors aren’t just writing literature, they are making a statement on how society works. Including how society is wrong and how generalizations about types of people need to be broken in the collective minds of the people so every person is seen as themselves and not as a stereotype. To give everyone their own voice without being prejudged by society’s absurd expectations.

Effects of the Great Depressio essays

Effects of the Great Depressio essays The introduction of the discussion will focus on the origins of the Great Depression and the escalating events that led to it. Thiswill provide adequate foundations to bring up questions and attempt to answer them in an objective fashion as to why and how the Depression affected different industrialized countries in different ways. The core of the debate will consist of detailed comparable analyses of the consequences of the Depression with an emphasis onthe economic aspects. The conclusion will provide a brief overview of the ways used by the different governments to get out of that dark episode of world economic history. When studying the Great Depression and it's effects, it is not unusual for historians to choose World War I as a starting point for their investigation. The reason for that is the importance of the repercussions the conflict had on the economies of all the countries that were involved in it. First of all, the War made it impossible for Europe t o maintain previous levels of production. For example, before the War,France, the U.K. and Germany accounted for about 60 percent1 of the world's exports of manufactured goods, a share of the market which they could not sustain during the conflict. Consequently, Europe took many of its markets to the U.S. and Japan. The stunted growth of the European economies meant a lower demand for raw materials, which in turn lowered the demand for European exports. In agriculture, things didn't look any better, as it was the sector which employed the most people. At the end of World War I,Europe was forced to import food from the U.S.. Moreover, these transactions were conducted on a credit basis since Europe could not afford to pay for its purchase at that time. Clearly, the U.S. was going from being a traditional debtor of Europe before World War I to becoming its creditor: America had financed the war and it was issuing loans for its reconstruct...

Motorola Phone Company

Motorola Phone Company Company history Initially, Motorola Corporation was a multinational company in the telecommunications industry and was based in the Illinois. However, the company was later divided into Motorola Mobility and Motorola Solutions, with each operating as an independent company (Spencer, 2011). The move took place in early 2011 after the company ran into massive losses between 2007 and 2009.Advertising We will write a custom essay sample on Motorola Phone Company specifically for you for only $16.05 $11/page Learn More However, of the two branches of independent companies, Motorola Solutions stands out as immediate replacement of the entire Motorola Corporation. The corporation was founded in 1928 and was initially known as Galvin manufacturing Corporation. Later in 1930, the corporation introduced a Motorola radio that was used in cars. The company was founded under â€Å"the stewardship of Paul Galvin together with bill Lear as the investor, who later created the brand name Motorola† (Spence, 2011, p.38). With massive developments in the line of telecommunication, Motorola demonstrated the first portable phone in 1973. The corporation continued in production and sale of mobile phone handsets, until when it was overtaken by the Nokia Corporation in 1998. Over time, the corporation was involved in a series of innovations in technology; for instance, production of the first GPRS cell phone in 2000, first wireless cable modem gateway in 2002, production of the first handset that used a Linux operating system and java technology in 2003 among many other innovations. After the split of the entire Corporation in 2011, Google purchased the Motorola Mobility later in the same year and it has its headquarters At Libertyville where it deals with the production of mobile handsets (Spencer, 2011). Company’s culture Researchers call for businesses to have their own, but unique styles in running day-to-day affairs of the organizations. The culture practiced within an organization is quite crucial as it determines a company’s direction towards achieving its goals and objectives. Culture incorporates several aspects that include the working environment offered to employees and the company’s vision (Mitchell, 2008). Vision and mission statements of an organization guide employees and the entire organization towards ensuring success. Within the culture of Motorola Mobility Company, many bureaucracies are applied within the company, hence causing more stress to employees. However, the company applies high technology in their production, hence the high quality phones marketed under the company’s brand name all over the world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In trying to increase its efficiency, the company has been involved in constant reorganization since 1990s (Crockett Kharif, 200 8). During this time, many job relocations took place within the organization. For instance, many engineers were relocated to overseas branches in Europe, China, and India among other countries. However, the company values its employees for they form part of the entire company’s investment plan. Consistent and to some extent compulsory training is offered to employees to equip them with different skills and experience. Training is part of a development initiative taken by companies to ensure the wellbeing of employees. In addition, this move also acts as a form of motivation to employees as they are recognized and rewarded though not on a monetary basis. Value addition in employees also calls for improved quality of output, hence the overall success of the entire organization. However, things changed when the company replaced the good values it had acquired over time with bad ones. For instance, job security was not a guarantee, especially if one was not innovative. Random ch anges took place within the management and stringent measures were put upon employees, especially their modes of dressing and working hours (Crockett Kharif, 2008). Labor laws do not advocate for detrimental work environments, which cause stress to employees due to insecurity and long working hours. As for Motorola Mobility, this requirement was a complete opposite as employees worked for long hours without proper compensation, apart from the usual salary. Over the years, Motorola enjoyed success due to exemplary governance and leadership offered by the Galvan family. However, since its acquisition by Google, the management has been on the gradual change. For instance, employees are allowed to have fun after work and stringent regulations on modes of dressing were removed. After Chris Galvin left the company in 2002, employees did not receive the quality of training they could get in the past. In addition, the management team that took over did not put into consideration motivation of employees as they experienced unaccounted deductions, salaries postponement for months before payment, and bureaucracies were implemented in all sectors of the organization (Crockett Kharif, 2008).Advertising We will write a custom essay sample on Motorola Phone Company specifically for you for only $16.05 $11/page Learn More Although the culture depicted by Motorola is quite the opposite that of Google, Google Corporation is working tirelessly towards a positive change in the organization. Purpose After the split of the initial corporation, Motorola Mobility, which is currently owned by Google, deals with the production and marketing of mobile phone devices. The company utilizes various technologies and innovations to come up with mobile phone devices that suit various needs in the market. Apart from the production of mobile handsets, the company also produces tablets, wireless accessories, and a wide range of other accessories within the telecommunic ations industry. The company’s purpose is to bring together people through the utilization of innovative technologies to enrich their lives. In their production plans, the company ensures involvement of customers to ensure that various needs in the market are met, which is also a strategy towards implementing improvement in its products in future (Spencer, 2011). The company’s executive team Initially, the entire corporation ran under the leadership of Paul Galvin as the CEO and Bill Lear as an investor. The company’s management remained within the family as Chris Galvin took over from his brother. The company’s CEO assumed the responsibility of ensuring overall wellness of the corporation and that of employees. In addition, the CEO ensured that overall challenges of the organization were addressed and that all teams within the organization worked together to ensure success within the organization. In 2002, Chris Galvin stepped down as the CEO of the comp any leaving it under the leadership of Edward Zander. However, Zander went on to overhauling the management structure and came up with stringent rules that led to a near-downfall and poor performance of the company. After the acquisition by the Google Corporation, Motorola Mobility is currently under Denis Woodside as the chief executive officer. Under the CEO, there are senior vice presidents heading various sections within the company (Crockett Kharif, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Successes and failures of Motorola Phone Company Over the years, the company has been in a position to produce and sell high quality mobile devices that suit various needs of the market. Innovations in technology and provision of quality training to employees were attributed to the success that the company enjoyed in the past. In addition, the company has not lagged behind in the telecommunication industry. Production and marketing of smart phones and tablets was one of the crucial moves made by the company. During the era of Chris Galvin, the company had successfully implemented a plan that saw proper training of employees, hence a form of motivation, recognition, and empowerment (Crockett Kharif, 2008). However, the company along its history made various mistakes not only in connection to its culture, but also other areas, which resulted to poor performance witnessed between 2007 and 2009. Motorola’s culture comprised of bureaucratic procedures and most products were based on ideas from engineers and not consumer’s tastes and preferences. In addition, the company failed to provide job security to its employees among other complaints. On the other hand, the company failed to come up with and implement a proper marketing strategy (Crockett Kharif, 2008). However, these missteps hinged on the shoddy culture as depicted by the company. The company’s deteriorating culture led to its inability to produce and release phones as quickly as possible in the market. For instance, mid 1990s era was characterized by a shift from analogue to digital mobile phone devices in the market. However, engineers and the company’s management team failed to put a serious consideration on effects of such a shift. However, the corporation introduced digital phones in the market, but could not keep up with the competition posed by the Nokia Corporation (Crockett Kharif, 2008). Later on, the corporation invested in some sort of entrepreneurial skills that w ere implemented by various leaders. For instance, under the management of Edward Zander, the company improved its efficiency in production of slim phones. However, this success did not last for long when consumers shifted their focus from hardware and laid strong emphasis on software that ensures additional phone functionalities. The company also failed to enter into the 3G phone market, a step that its competitors had already taken and the company remained completely disconnected from the market (Crockett Kharif, 2008). Recommendations Since the company’s acquisition by Google in 2009, Mr. Jha took over as the company’s chairperson. He implemented various strategies aimed at overhauling the entire business culture that existed in the Motorola Corporation. For instance, he introduced casual wears to replace the strict dressing code that existed as he noted that the dressing code had nothing to do with the declining sales volumes (Crockett Kharif, 2008). Mr. Jha also worked hard to ensure consistent contact with the market, which involved a change on the company’s culture that was mainly engineering oriented; for instance, focusing on market need as they evolve from time to time. In this case, Mr. Jha implemented several improvements on the hardware and software to include the emerging developments to suit various needs of customers in the market. On the other hand, Google should focus on a recruitment drive to enrich the company’s human resources and tap upcoming and fresh talents. Mr. Jha realized the need to overhaul some of the members of staff and replace them with new employees. Some staff members that worked for Motorola Corporation failed to produce a new product for years, and this aspect underscores lost opportunities. In addition, some top talent and well performing employees had left the company for competitors like Apple Corporation and the like. The cost of hiring new employees can be quite high, but it is avoidable w ith the implementation of appropriate measures. However, the company should think of a motivation package and new ways to improve the existing workforce instead of conducting a fresh recruitment process. Reference List Crockett, R., Kharif, O. (2008, Aug. 6). Motorola: The New CEO’s Real Challenge.  The Economic Times, p.21. Mitchell, C. (2008). A short course in international business culture: Building your international business through cultural awareness. Petaluma, CA: World Trade Press. Spencer, A. (2011, Jan. 5). Motorola is split into two. The Wall Street Journal, p.38.

6 Essential Things to Bring to an Interview

6 Essential Things to Bring to an Interview So much preparation (and blood and sweat and tears) goes into getting a job interview that sometimes it’s easy to forget the practicalities. In other words: there’s so much we can’t control when going to an interview; it’s hard to remember the few things we can control. Here are six things to bring to an interview to ensure you succeed.1. Google MapsFigure this out ahead of time. How long will it realistically take you to get to the interview location. Will it be rush hour? Will the bus you expect to take be running at that time on that day of the week? Map it out and run it through in your head. Then, just in case your phone battery dies or your 4G fails, make some sort of physical copy to carry with you, just in case.2. Your resumeYes, they already have it. But the likelihood of someone asking you for another copy is very high. Have a couple copies with you, ready to go- have five! You’ll never look stupid having a hard copy on hand when asked, th ough you might feel pretty silly if you’re asked for one and can’t deliver.3. Pen and paperYes, it’s old-fashioned. But imagine a scenario in which you have to take note of something. If you pull out your phone to type it in, how will that look? (It will look like you’re texting. Even if you swear you aren’t.) It’s also very useful to have a notepad on hand to jot down some post-interview notes and names, and will make it easier for you to recall details when you send your follow-up thank yous.4. QuestionsAs in: you should have some. You’ll be asked the dreaded, â€Å"Do you have any questions for us?† So you might as well be ready for it. Write these down in the aforementioned notepad, or have a printed sheet with you to reference. Better yet, have them memorized. But do have them prepared.5. PortfolioEven if you’re not an artist or designer, it’s always useful to have some sample work ready to go. A writing samp le, perhaps. A copy of a particularly well-executed report or presentation. An annual report. You might never be asked for anything, but it’s always best to have something on hand in case you are.6. A smileGoing in with a positive attitude can make all the difference. You might be nervous, or having a terrible week, month, year- that doesn’t have to show. Go in there with confidence and charm and a smile on your face. Show your honest interest in the company and the position and your sincerity will be appreciated.

Influence of modern music on teenagers Research Paper

Influence of modern music on teenagers - Research Paper Example Music has played an important role in the socialization of teenagers. Modern music is present everywhere. The music can be accessed on radios, televisions, Internet, and new technologies and in various recordings. Music has positive effects on social interactions, schoolwork, mood and particularly behaviour.On the other hand, the effects of modern music to teenagers is of paramount concern. Modern music lyrics have become explicit in areas of sex, violence and drugs mostly in particular music genres. Children preference to certain music type may be associated with specific behaviours.Modern music with videos has exposure to sexual messages, substance abuse, violence that might generate significant changes in attitude and behaviors of the teenagers (Cox 2004). Choice of music, interpretation and reactions to teenagers will vary from culture, age and ethnicity. Research has also shown that music will also vary with gender. Parents and other stakeholders have a big role to play in ensuring that their children are exposed to the types of music that will not promote immorality in them. The parents should control and monitor what their kids watch (Kirsh

Role Models and Heroines Essay Example | Topics and Well Written Essays - 500 words

Role Models and Heroines - Essay Example She is able to objectively analyze her attitudes and preferences and she is not fanatic about anything and anyone. Though it is considered that each of us has his unique fate and we are not to keep to the beaten tracks of other people, young people do need some examples to orient at. The greatest artists had to copy earlier masters in order to develop their own styles. So it is quite normal first to choose role models in searching for your identity. As my friend has put it, this helps girls â€Å"to stay on the right track†, to set goals and have dreams, without which development is impossible. Thinking or reading about lives or career stories of her chosen heroines, my friend is encouraged and recharged to run into her goals just as they did† My friend chooses role models and heroines according to emerging spiritual and intellectual necessities of hers. Looking at young women, who have achieved something, my friend sees what traits of character must have helped them to succeed and she learns and develops those traits. This way she is able to set new goals at each stage of her life. In early teens my friend looked at pop-stars (as most of teenagers do). This way she acquired some notions of beauty and charm, she learnt the skills of communication, and had some naà ¯ve dreams (that develop artistic skills, on the other hand). Later she got impressed by Hillary, whose life and work served as inspiration. Today my friend wants to follow the example of her mom, the woman close to her, the one, who has succeeded in her work, but also managed to be a perfect wife and mother. Being a leader by her nature, my friend has always oriented at women who succeeded in their career and became leaders in their fields. These women are â⠂¬Å"dignified and beautiful, inside and outside.† Confidence, charisma and leader’s abilities caught my friend’s attention and she adopted ways of thinking and behaving from her role models. My

Portfolio Management Essay Example | Topics and Well Written Essays - 5250 words

Portfolio Management - Essay Example Similarly, agency models, such as those f Barry and Starks (1984), Starks (1987), Cohen and Starks (1988), and Golec (1988,1992) show that a manger's portfolio risk choices will partly depend upon his or her risk-taking preferences because the volatility f a manager's pay is affected by the portfolio's performance. This study's statistical approach accounts for the fact that performance, risk, and fees are interdependent. Mutual fund performance alone is an important and popular finance topic because funds positive risk-adjusted returns has implications for market efficiency. Most early studies, such as Jensen (1968) and Sharpe (1966), report that funds provide inferior performance partly because f management fees and other expenses. Recently, however, Ippolito (1989), Lee and Rahman (1990), Grinblatt and Titman (1989,1992), and Hendricks, Patel, and Zeckhauser (1993) show that mutual funds can generate systematic positive risk-adjusted returns. Although Ippolito's sample f funds earned sufficient risk-adjusted returns to cover fees, Elton, Gruber, Das, and Hlavka (1993) question Ippolito's methods and suggest that funds do not exhibit positive risk-adjusted returns. Whether mutual fund managers produce superior returns is controversial because most studies' funds, sample periods, or performance measures are not comparable. Unlike earlier studies that try to determine if the average risk-adjusted fund performance is positive, this study only requires that a performance measure rank funds appropriately. For example, if longer tenure implies greater human capital which, in turn, generates better performance, then job tenure should be positively related to performance. This positive relationship can be present even if all funds have negative risk-adjusted performance; long-tenured managers will simply have less negative performance. Earlier studies consider relatively long time periods during which some funds change managers, risk, fees or objective, or liquidate. Here, the cross-sectional data and shorter sample period reduce the degree f fund changes and survivorship bias (Brown, Goetzmann, Ibbotson, & Ross, 1992). The paper is organized as follows. Section I discusses the statistical procedure used to account for simultaneity and defines the study's endogenous and exogenous variables. Section II describes the data. Section III presents each structural equation along with the results for each equation. Section IV considers the issues f survivorship bias and performance measurement. Section V summarizes the results that have the most significant implications for investors' choice among mutual funds and their managers. Three-Stage Least Squares Many earlier studies, such as Sharpe (1966), Jensen (1968), Friend and Blume (1970), Ippolito (1989), Grinblatt and Titman (1989,1992), Hendricks, Patel, and Zeckhauser (1993) and Elton et al. (1993), compare mutual funds' risk-adjusted performance, as well as other endogenous variables (risk or fees), but ignore the fact that changes in performance, risk, and fees tend to impact each other contemporaneously. For example, a fund that increases fees will tend to have poorer performance, all else equal. In this case, fees

The problem of corruption in Liberia Essay Example | Topics and Well Written Essays - 1250 words

The problem of corruption in Liberia - Essay Example At the beginning of 2002, UNHCR assisted the refugees who voluntarily wanted to repatriate to Sierra Leone, and by the end of September, close to 13,000 refugees had been repatriated. UNHCR intends to continue its work in close cooperation with the Liberia Refugee Repatriation and Resettlement Commission (LRRRC), which is the government institution responsible for constructing and implementing programmes for the displaced in Liberia (UNHCR, 2002c; Kamara, 1999b). Many of the studies on the topic of resettlement and repatriation emphasise the security conditions and the importance of guaranteeing protection for the refugees. This seems to be a major concern not only throughout the conflict but also in the postwar period. In late 1992 there were reports of security problems, especially in the northern Lofa County, and as a result UNHCR and NGOs were unable to reach the Sierra Leonean refugees in that area. Moreover, although UNHCR has had a voluntary repatriation plan in place since July 1991, the ongoing fighting has prevented Liberian refugees from returning (Jesuit Refugee Service, 1993:7). According to UNHCR, the security situation improved somewhat in 1993. However, the implementation of the Cotonou agreement, which was argued to be a condition for the return of the refugees, was behind schedule (UNHCR, 1993). Furthermore, in early 1994, UNHCR was asking donors for funds regarding the voluntary repatriation of some 700,000 Liberian refuge es residing in neighbouring countries at that time (Jesuit Refugee Service, 1994). Abdi and Tinstman discuss voluntary repatriation to Liberia, and they too argue that the security situation in Liberia is precarious and that there is a need to ensure that the refugees are protected (Abdi and Tinstman, 1995). Paul Stromberg reports that, in late 1997, the UNHCR shifted its policy of facilitating repatriation to a more active policy of promoting repatriation, but progress has been slow. The problems have been several, for instance, the cross border insurgencies, together with the lack of interest from the international donors which have resulted in lack in funding (Stromberg, 1998). In a paper by Tom Kamara, several aspects concerning returnees and repatriation are discussed. Kamara argues that security issues, as well as the economic environment, make the conditions for repatriation and reintegration difficult (Kamara, 1999b). Along the same lines, Philippa Atkinson has conducted a study of the political and socio-economic conditions facing the Liberian refugees as they returned from neighbouring countries to Liberia. She analyses a number of different factors, including shelter, food aid, income distribution, and employment (Atkinson, 1992). In a more recent study on economic opportunities for those returning home, Rein Dekker studies a group of Ghanaians who moved to Liberia, but due to the war returned to resettle in their home country. The government of Ghana and international agencies were focusing on the Liberian refugees while Ghanaian refugees were left to fend for themselves. However, loan schemes were offered by an NGO, and it is this scheme which Dek ker evaluates in her study. Dekker examines the factors that determined whether the refugees were successful in making use of this economic opportunity and able to repay their loans (Dekker, 1995). Jeff Crisp reports on

New Physics and Chemistry Discovered at the CERN's Large Hadron Research Paper

New Physics and Chemistry Discovered at the CERN's Large Hadron Collider - Research Paper Example If this occurs, it will produce a material known as quark-gluon plasma, which probably made up the universe in the time following the Big Bang. Physicists are interested in this material because the expansion and cooling of the material would likely show how the particles that exist today arose out of the conditions following the Big Bang (â€Å"CERN - LHC Experiments: ALICE†) 2. ATLAS: A Toroidal LHC Apparatus, records measurements for the results of particle collisions. It tracks what particles are created and destroyed in a given collision, and the path of travel and energy for those particles (â€Å"CERN - LHC Experiments: ATLAS†). They are both considered general-purpose detectors. The experiments being performed using them focus on the search for the Higgs boson and the substance known as dark matter (â€Å"CERN - LHC Experiments: ATLAS†; â€Å"CERN - LHC Experiments: CMS†). ... 3. CMS: Compact Muon Solenoid, has the same research goals as ATLAS, but it has different technical specifications to achieve those goals, especially with regard to the design of the magnet system within the equipment (â€Å"CERN - LHC Experiments: CMS†). The CMS has been designed to detect the presence of â€Å"missing† energy, which could indicate the presence of stable but weakly-interacting particles, such as energetic neutrinos. This missing energy occurs when the particle moves in the same direction as the beam pipe and so cannot be detected; the use of the CMS helps to cover this gap and provide a more complete picture of the collision event (Pi et al. 2011) 4. LHCb: Large Hadron Collider beauty is expected to help us understand why the universe appears to be composed almost entirely of matter, but no antimatter. It specializes in investigating the slight differences between matter and antimatter by studying a type of particle called the 'beauty quark', or 'b qua rk'.† (â€Å"CERN - The LHC Experiments: LHCb†) 5. TOTEM: TOTal Elastic and diffractive cross section Measurement device is included in the experimental set-up to study the physics of the elementary particles that is always hidden to the general-purpose experiments carried in such an accelerator. It is of immense importance to measure the size of the proton and also calculate accurately the LHC's luminosity, so that the results may be utilized for calibration of the whole set-up (â€Å"CERN - LHC Experiments: TOTEM†) 6. LHCf:  Large Hadron Collider forward tries to simulate Cosmic Rays, which are the naturally occurring charged particles in Earth’s upper atmosphere, colliding with our atmosphere and resulting in stream of

Irish tort law Essay Example | Topics and Well Written Essays - 2000 words

Irish tort law - Essay Example Define nervous shock Before we go to the analysis proper there is a need to define what is ‘nervous shock’? Cane, P. (1993) defines the term saying: â€Å"This term is often now objected to as having no obvious meaning, and terms such as ‘mental injury’ or ‘psychiatric damage’ are often put in its place. But such terms do not capture the full range of situations covered by the older term, and so we have decided to retain it. Nervous shock is injury caused by the impact on the mind, through the senses, of external events.† He explained the term as follows: This term is often now objected to as having no obvious meaning, and terms such as ‘mental injury’ or ‘psychiatric damage’ are often put in its place. But such terms do not capture the full range of situations covered by the older term, and so we have decided to retain it. Nervous shock is injury caused by the impact on the mind, through the senses, of external events. Injury caused by the impact on the mind of external events, which is recognized by law, is of three types physical injury — a pregnant woman may suffer a miscarriage or a person may suffer a heart attack or a stroke; psychological injury such as hysteria, neurosis, depression or any other recognized psychiatric illness; and psychosomatic effects of psychiatric illnesses, such as paralysis. What is the legal rule in the compensatability of the regarding nervous shock? Cane (1993) answered the above question by saying: It must be stressed at the outset that no difficulty arises about awarding damages to a person who suffers nervous shock or even mental distress short of nervous shock, where this follows from the infliction of physical injuries on the sufferer.

New Physics and Chemistry Discovered at the CERN's Large Hadron Research Paper

New Physics and Chemistry Discovered at the CERN's Large Hadron Collider - Research Paper Example If this occurs, it will produce a material known as quark-gluon plasma, which probably made up the universe in the time following the Big Bang. Physicists are interested in this material because the expansion and cooling of the material would likely show how the particles that exist today arose out of the conditions following the Big Bang (â€Å"CERN - LHC Experiments: ALICE†) 2. ATLAS: A Toroidal LHC Apparatus, records measurements for the results of particle collisions. It tracks what particles are created and destroyed in a given collision, and the path of travel and energy for those particles (â€Å"CERN - LHC Experiments: ATLAS†). They are both considered general-purpose detectors. The experiments being performed using them focus on the search for the Higgs boson and the substance known as dark matter (â€Å"CERN - LHC Experiments: ATLAS†; â€Å"CERN - LHC Experiments: CMS†). ... 3. CMS: Compact Muon Solenoid, has the same research goals as ATLAS, but it has different technical specifications to achieve those goals, especially with regard to the design of the magnet system within the equipment (â€Å"CERN - LHC Experiments: CMS†). The CMS has been designed to detect the presence of â€Å"missing† energy, which could indicate the presence of stable but weakly-interacting particles, such as energetic neutrinos. This missing energy occurs when the particle moves in the same direction as the beam pipe and so cannot be detected; the use of the CMS helps to cover this gap and provide a more complete picture of the collision event (Pi et al. 2011) 4. LHCb: Large Hadron Collider beauty is expected to help us understand why the universe appears to be composed almost entirely of matter, but no antimatter. It specializes in investigating the slight differences between matter and antimatter by studying a type of particle called the 'beauty quark', or 'b qua rk'.† (â€Å"CERN - The LHC Experiments: LHCb†) 5. TOTEM: TOTal Elastic and diffractive cross section Measurement device is included in the experimental set-up to study the physics of the elementary particles that is always hidden to the general-purpose experiments carried in such an accelerator. It is of immense importance to measure the size of the proton and also calculate accurately the LHC's luminosity, so that the results may be utilized for calibration of the whole set-up (â€Å"CERN - LHC Experiments: TOTEM†) 6. LHCf:  Large Hadron Collider forward tries to simulate Cosmic Rays, which are the naturally occurring charged particles in Earth’s upper atmosphere, colliding with our atmosphere and resulting in stream of

The development of petroleum refinery Essay Example | Topics and Well Written Essays - 500 words

The development of petroleum refinery - Essay Example of the first oil well in 1859 at the state of Pennsylvania where developing larger-scale processing systems were sought to refine massive quantities â€Å"rock oil†. Basically, petroleum refinery is established to perform the core duty of fundamental distillation by which the components of ‘crude oil’ are separated into fractions when crude oil is heated in the distillation column after which different hydrocarbon products may be obtained at varying temperatures. Under low temperatures conditions, light distillates at the top of the column include liquid petroleum gases (LPG), ‘straight run’ gasoline, and naphtha. Out of the middle streams are recovered moderately heavy products such as kerosene and jet fuel whereas the through column’s bottoms are distilled the heaviest of yield being the residual fuel oil. Since production is chiefly concerned with an optimum output, schematic plant and equipment designs for refinery are developed such that desired products are maximized at minimum operating costs as much as possible. On this ground, certain refineries customize plant structure in such fashion as to recycle streams particularly those at the bottom to be fed back to lines where lighter products are processed in order that heavy distillates may be taken advantage of further upon conversion to less heavy form. Manufacturers may also opt to decide on the feasibility of adjusting other factors that directly or indirectly impact the efficiency of distillation such as the number of column plates or stages, the type, design, or number of auxiliary equipments used if necessary, and more essentially, a strategic approach with separating components to remedy relatively close boiling points for the purpose of increasing percent purity of the desired yield. Moreover, refineries of crude petroleum have become enhanced through a system of downstream processing facilities utilized to change the molecular structure of the input whether by catalytic or non-catalytic

Consumer Research and Promotional Message Essay Example for Free

Consumer Research and Promotional Message Essay This paper will focus on the research and promotional message of teenaged consumers in today’s social market. The current generation of teenagers is referred to as Generation Y or Millennial and is a large portion of the consumer market that attracts companies in gaining large profits. In 2001, according to the National Consumers League (2013), teenagers purchased approximately $172 billion dollars. This generation is described as having the following attitudes and beliefs, they are â€Å"tech-savvy: prefers media based communication, family centric: prioritize family over work, achievement oriented: confident and ambitious, team oriented: loyal, committed, involved, inclusive, and attention craving: seeks feedback, guidance, and mentoring (Kane, n. d. ). The manner in which Generation Y views their world has a significant impact on the psychology behind their purchasing decisions. In being able to define the wants and needs of this generation, marketers will enhance their profit. Generation Y teenagers form a significant consumer group more than ever in today’s society. This teen group has become one of the fastest growing markets and they are greatly influenced by their social setting and environment. This generation was born into the cutting and competition edge of technology. Therefore, technological innovations systems keep Generation Y immersed in an insatiable state of want and need for social interaction and communication, information, and stimulus. In today’s economy, â€Å"these teenagers are an easily identifiable market, they are eager to buy, able to spend, are easily reached† (Schiffman, Kanuk Wisenblit, 2010). From the teenager’s perspective cost is a non-issue given that their parents purchase the items they need, there is no discretionary on purchasing as do their parents. Research and marketing teams identify that teenagers more often than not, spend money more on want than what they need. Another factor is that this is the â€Å"no child left behind† generation which strengthens the need for popularity, inclusion, and acceptance; these are defining elements to identifying their consumer needs. Teenagers are impressionable and are subject to positive and negative peer pressure. The need to fit in and be accepted as part of the group reveals how their purchases define these desires. An example of this would be Nike clothing and footwear. â€Å"Nike† is the winged Greek goddess of victory. The Nike Company is widely associated with athletic achievement and promotes challenging slogans on their apparel such as, â€Å"Just Do It†. Further, Nike reports from their own research that they catch the consumer’s attention through product quality, color and design and connect with potential consumer through aggressive media messaging and positive public relations imaging and professional sport sponsorship. These combining factors create an ideal product for Generation Y teenagers because Nike appeals to all aspects of their needs and wants. Another example of specific and successful marketing for this age group is through technological devices, such as with Apple. According to Buzz Marketings Tina Wells told Forbes, Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older but I dont think they are connecting with millennial kids. (Matyszczyk , 2013). Further, Well’s states that â€Å"everything moves in cycles and you can’t rest on your past glory. You’ve got to evolve to maintain relevance. Apple needs to focus on innovation and teens will come back† (2013). Another interesting twist on this is that teen’s may now view Apple products as having become â€Å"too popular† and have therefore suffered the disapproval of this same teenaged group of consumers. This is a great example of how rapidly the attitudes and beliefs of this population can change and require a sense of balance in their marketing. From these examples, it seems that Apple, Inc. will be forced to redesign their marketing strategies to successfully compete with Samsung and Android. Conclusion Marketers will have to anticipate the ever changing and rapid trends of the Generation Y pathway. Given that this generation of teenagers is so innovatively advanced, they will continue to spend a vast amount of their time and effort involved with modern technology and devices whether to receive information, communicate to peers, to shop online for products, or to download their favorite music. It will remain of utmost importance for marketers to understanding the underlying influences which impact teenagers and as well as their behavioral processes within the social context of their culture, their peer groups, and their lifestyles choices. Knowing this will enhance a marketer’s process and will enable the proper promotional messages that will provide their business with a potentially lucrative lifetime of profit returns.

History of Eugenics: Principles and Policies

History of Eugenics: Principles and Policies Eugenics is a set of beliefs and practices that aims at improving the genetic quality of the human population. While eugenic principles have been practiced as far back as ancient Greece, it was in 1883 that Francis Galton (1822-1911) systematized these ideas and practices based on statistical understanding of heredity, and new knowledge about the evolution of human and animals provided by the theory of his cousin, Charles Darwin. This eugenics movement spread from the United Kingdom to many countries, including the United States, Germany, and other European countries. In this period, eugenic ideas were espoused across the political spectrum. Consequently, many countries adopted eugenic policies meant to improve the genetic stock of their countries. Such programs often included both positive measures, such as encouraging individuals deemed particularly fit to reproduce, and negative measures such as marriage prohibitions and forced sterilization of people deemed unfit for reproduction . People deemed unfit to reproduce often included people with mental or physical disabilities, people who scored in the low ranges of different IQ tests, criminals and deviants, and members of disfavored minority groups. Eugenic policies were first implemented in the early 1900s in the United States. It also took root in France, Germany, and Great Britain. Later, in the 1920s and 30s, the eugenic policy of sterilizing certain mental patients was implemented in other countries, including Belgium, Brazil, Canada, Japan and Sweden. In the decades following World War II, with the institution of human rights, many countries gradually abandoned eugenics policies, although some Western countries, among them the United States, continued to carry out forced sterilizations Eugenics Policies in the United States State laws were written in the late 19th and early 20th centuries to prohibit marriage and force sterilization of the mentally ill in order to prevent the passing on of mental illness to the next generation. These laws were upheld by the U.S. Supreme Court in 1927 (Buck vs. Bell) and were not abolished until the mid-20th century. In the Buck vs. Bell decision of May 2, 1927, the United States Supreme Court upheld a Virginia statute that provided for the eugenic sterilization for people considered genetically unfit. Upholding Virginias sterilization statute provided the green light for similar laws in 30 states, under which an estimated 65,000 Americans were sterilized without their own consent or that of a family member. The plaintiff of the case, Carrie Buck, and her mother Emma, had been committed to the Virginia Colony for Epileptics and Feeble Minded in Lynchburg, Virginia. Carrie and Emma were both judged to be feebleminded and promiscuous, primarily because they had both had borne children out of wedlock. Carries child, Vivian, was judged to be feebleminded at seven months of age based on the foggy impression of a nurse who had been handed a cranky baby without toys. Hence, three generations of imbeciles became the perfect family for Virginia officials to use as a test case in favor of the eugenic sterilization law enacted in 1924. Upon reviewing the case, the Supreme Court concurred that Carrie Buck is the probable potential parent of socially inadequate offspring, likewise afflicted, that she may be sexually sterilized without detriment to her general health and that her welfare and that of society will be promoted by her sterilization Eugenics Policies in Nazi Germany Nazi Germany under Adolf Hitler was well known for eugenics programs which attempted to maintain a pure Aryan race through a series of programs that ran under the banner of racial hygiene. Among other activities, the Nazis performed extensive experimentation on live human beings to test their genetic theories. During the 1930s and 1940s, the Nazi regime used forced sterilization on hundreds of thousands of people whom they viewed as mentally ill, an estimated 400,000 between 1934 and 1937. The Nazis went further, however, murdering tens of thousands of the institutionalized disabled through compulsory euthanasia programs such as Aktion T4. They used gas chambers and lethal injections to murder their victims. In the end, the Nazi program to cleanse the genetically sick was just a prelude to a much larger devastation to come the termination of 6 million Jews in camps and gas chambers during the Holocaust; of two hundred thousand Gypsies; of several million Soviet and Polish citizens; and unknown numbers of homosexuals, intellectuals, writers, artitst, and political dissidents. Lysenkoism Trofim Lysenko (1898-1976) was a Ukrainian self-taught biologist who believed in Lamarckian concepts of the inheritance of acquired characteristics and rejected Mendelian inheritance and the concept of the gene. In experiments performed in remote Siberia farms, Lysenko had supposedly exposed wheat strain to severe bouts of cold and drought and thereby caused the strains to acquire a hereditary resistance to adversity. By treating wheat strains with such shock therapy, Lysenko argued that he could make the plants flower more vigorously in the spring and yield higher bounties of grain through the summer. Lysenkos theory was immediately embraced by Stalin. It promised a new method to vastly increase agricultural production in a land teetering on the edge of famine: by reeducating wheat and rice, crops could be grown under any conditions, including the severest winter and driest summers. While Lysenko was retraining plants to relieve them of their dependencies on soil and climate, Soviet party workers were also reeducating political dissidents to relieve them of their ingrained dependence on false consciousness and material goods.

Violence :: essays research papers

Media Violence   Ã‚  Ã‚  Ã‚  Ã‚   Psychological research has shown three major effects of seeing violence on television. The three major effects that many parents world wide fear are children may become More aggressive and behave in harmful or hazardous to others. Be less sensitive to the pain and suffering of others, and children may be more fearful of the world around them. Violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Children begin watching television at an early age, sometimes as early as six months, and are ardent viewers by the time they are two or three years old. The general pattern of viewing is one of the steady rise in the number of hours viewed from early childhood to preadolescence and then a sharp drop in viewing during the adolescent years. According to audience rating surveys, the typical American household has the television set on for more than seven hours each day, and children age 2 to 11 spend an average of 28 hours per week viewing. There is a growing concern in this country about teenage violence and how it is connected to the violence seen on the television. The impressionable youth of America somehow fall victim to spending many hours a day watching television and is exposed to violence. Studies show that the average child has witnessed eight thousand murders before they actually finished elementary school. Most of the shows that the younger generations watch contain some vi olence. Several years ago when Power Rangers was first Broadcasted, it had a great effect on the younger population concerning violence. Many children began trying to imitate these so called â€Å"Heroes.† Three out five children, eight-six percent males had a tendency to want to rough house with the other children and or had outbursts of violence. Of course, conditions in society, does not make it easy to pull a child away from the television. Parents work and most families cannot afford to have a parent stay home and watch the children. This situation is understandable and does not necessarily mean that parents do not care for their children. Parents regardless of the situation should try to be as involved as much as possible. Parents should take time out to speak to their children about certain programs they might come across while viewing the television. Parents should also view programs with their children so they can get a better understanding of what their children see when they turn on the television.

Economics of Organizations Essay

Introduction Coca-Cola is one of the world largest beverage companies in the world. The company offers its consumers with more than 500 sparkling and still brands.   The company is best known for its flagship invention of the product coca-cola which was invented in the in 1886 John stitch Pemberton. The management of the company has committed efforts toward ensuring that the company continues to offer quality products to its consumers. The company has managed to grow and expand where it now operates in over 200 countries worldwide with a customer base of approximately 1.7 billion. In this case the coca cola company mainly produces the syrup concentrate, which is later sold to the various bottlers company worldwide. The company has engaged into many corporate social responsibility projects globally (CSR).   The CSR projects are economically important to the company as they improve business relation between the management and the stakeholders.   The company has established numerous globalization policies which are in line with the company mission to refresh the world both in the body and in the spirit. In addition, the management of the company aims at ensuring that the company create value and make a difference everywhere they engage.   Most importantly, the company also aims at ensuring that they introduce brand that help to satisfy the needs of all people. The company has been one of the most prominent companies in the beverage industry worldwide. Corporate Social Responsibility Coca-Cola operates in more than 200 countries globally.   Ultimately, there is need for the company to engage in many activities which have economic benefit to the communities around their business. Ultimately, organizations are expected to observe economic components that are they should conduct their business in such a way that they are consistent maximizing earnings per share (Asongu 84). Coca-cola is not unexceptional, hence the company should determine perfectly how they conduct their business so that to remain in the competitive edge hence maximizing the amount of profits they make.   It is economically important to for companies in this sector should ensure that they maintain strong but health competitions for a common objective of the shareholders.   Evidently, the only possible means to maintain a healthy relationship with the stakeholders is by engaging them through corporate social responsibilities projects (Asongu 84).   In addition the company should be defined by its consistent profitability of its total output productivity. The objectives behind the coca-cola company engaging in Corporate Social Responsibility activities it to guarantee sustainability.   Basically, the company bases it operations on the business ethics such as initiating development projects, contribution to training, facilitating economic growth among others (In Idowu 201).   It is evident that is if a company is economically stable it offers many benefits to the shareholders and the larger country in general. For instance, if a company is economically stable it will employ people and it will greatly contribute towards building a stronger economical country.   Coca-cola Company is always keen to ensure it has followed the due process and theories concerning how it operates corporate social responsibility projects or activities. Ultimately, Social responsibility has four dimensions that the company should be socially responsible. These include, legal, economic, voluntary and ethical.   Coca-cola Company is more focused to create profits but should aims to ensure the wellbeing of the society at the same time ensuring the set laws and regulations by the legal systems. Voluntary responsibilities for a company entail the ability of companies to initiate programs and other activities that aims to ensure wellbeing of the surrounding community. In business context, companies which ensure ethics and social responsibility in all levels of their operations are likely to have better outcomes than those which do not ensure social responsibility and ethics. For many years now, coca-cola company has followed and maintained the basic economic rules governing the manner at which Corporate Social Responsibility is carried out.   Many of its activities and programs are long term which has the aim to affirm the sustainability of the company (Idowu & Leal 46).   Basically, the company has established many measures which ensure they are in line with the rules and model. Analysis of the company organizational structure and its modus operandi it is evident that the company has managed to achieve their objectives. This is because the despite the fact that the company is organized into several regions the top management has implemented control measure of ensuring that the company in all the regional groups produce the same brands. According to the report released in 2008 there is an indication that the company is performing stunningly in the corporate responsibility sector.   The most areas which the company performs perfectly are issues concerning water issues carbon dioxide emission and product packaging. Corporate responsibility or sustainability is the key factors for companies to achieve good productivity (Idowu & Leal 46).   Good ethics and social performance go hand in hand in ensuring that the company achieves good performance.   The fact that the company engages in many social corporate responsibility activity helps the company to enhance its brand image and reputation. Evidently, customers habitually are attracted to brands and companies having good reputations in corporate responsibility areas. The tables below show the performance of coca-cola in relation corporate social responsibility activities. In this context, the company uses appropriate social accounting procedures which help the company to handle properly all matters concerning accountability.   The company uses annual audits from credible firms and inspections to ensure success of these programs.   For instance the statistics indicates a positive growth in the green house project footprint. Ultimately, this project has many economic advantages to the people and world in general (Asongu 86). Reduction of green house gases helps to eliminate harmful gases which are the major threats to the economy of all countries in the world. As a matter of fact, Coca Cola Company appears to have good strategies which guarantee long term CSR programs irrespective of the mother country. Conclusion From the above discussion it is evident that, Coca-Cola operates in more than 200 countries globally.   Ultimately, there is need for the company to engage in many activities which have economic benefit to the communities around their business. The fact that the organization more than 500 sparkling and still brands gives it a better chance to engage in many activities which tend to benefit the society where they operate in.   These projects are economically important to both society in general and the company.   Basically, voluntary responsibilities for a company entail the ability of companies to initiate programs and other activities that aims to ensure wellbeing of the surrounding community. In business context, companies which ensure ethics and social responsibility in all levels of their operations are likely to have better outcomes than those which do not ensure social responsibility and ethics References Asongu, J.J. Strategic Corporate Social Responsibility in Practice. Lawrenceville, GA:   Ã‚   Greenview   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishing, 2007. Print. Idowu, Samuel O, and Filho W. Leal. Global Practices of Corporate Social Responsibility.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Berlin: Springer   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Berlin, 2008. Print. Idowu, Samuel O. Professionals Perspectives of Corporate Social Responsibility. , 2009. Print.

Case analysis: music juice

Rocky LU and John Wong, two friends who wanted to build a new Internet venture together, found an interesting concept in Amsterdam that they wanted to import in North America: it was a platform based on scrounging where fans could help their favorite musicians by raising money for them. The two entrepreneurs imported the core business model of the company Jellybean. Com and added a few features to differentiate themselves from the existing competitors.However, once the company was created, several problems occurred: – A new competitor, Clothespin. Net, was launched one month after Injustice, backed by a large campaign. – There were additional costs and delays on the implementation of the website. – Rocky was lacking coding skills and John didn't have any management skills. This resulted in the deterioration of the relationship between the two friends. – Two of the four revenue streams were inefficient, which lead to an insufficiency of venue. Most of the p eople had the opinion that the website presented no interests In conclusion, the fundamental problems were the lack of experience and skills from the two founders, the lack of interest from the website and the insufficient revenues. Given this situation, Musicale had several options to improve its value proposition. For example, it could improve its marketing campaign or offer more possibilities for users on Its website, like voting for his favorite artist or raise money or movies or books.These solutions would help the website to have more users, which is the fundamental element of the concept of scrounging. For my part, I think that they could take advantage from the help of an outsider. For example, they could contact venture capitalist or business angels. With their experience and knowledge, they would give great advices to the two young entrepreneurs. Moreover, It Is an opportunity for Rocky and John to obtain financing for their startups.

HP deskjet Essay

Case: Hewlett-Packard-Supplying the Deskjet Printer in Europe The DeskJet printer was introduced in 1988 and has become one of Hewlett-Packard’s (HP’s) most successful products. Sales have grown steadily, reaching a level of over 600,000 units in 1990. Unfortunately, inventory growth has tracked sales growth closely. HP’s distribution centers are filled with pallets of the DeskJet printer. Worse yet, the organization in Europe claims that inventory levels there need to be raised even further to maintain satisfactory product availability. THE DESKJET SUPPLY CHAIN The network of suppliers, manufacturing sites, distribution centers (DCs), dealers, and customers for the DeskJet product make up the DeskJet supply chain (see Exhibit 17.14). HP in Vancouver does manufacturing. There are two key stages in the manufacturing process: (1) printed circuit assembly and test (PCAT) and (2) final assembly and test (FAT). PCAT involves the assembly and testing of electronic components (like integrated circuits, read-only memories, and raw printed circuit boards) to make logic boards used in the printer. FAT involves the assembly of other subassemblies (like motors, cables, keypads, plastic chassis, gears, and the printed circuit assemblies from PCAT) to produce a working printer, as well as the final testing of the printer. The components needed for PCAT and FAT are sourced from other HP divisions as well as from external suppliers worldwide. Exhibit 17.14 HP DeskJet Supply Chain Selling the DeskJet in Europe requires customizing the printer to meet the language and power supply requirements of the local countries, a process known as â€Å"localization.† Specifically, the localization of the DeskJet of different countries involves assembling the appropriate power supply module, which reflects the correct voltage requirements (110 or 220) and power cord plug, and packaging it with the working printer and a manual written in the appropriate language. Currently, the final test is done with the actual power supply module included with the printer. Hence, the finished products of the factory are â€Å"localized† versions of the printer destined for all the different countries. For the European Market six different versions are currently produced. These are designated A, AA, AB, AQ, AU, and AY as indicated in the Bills of Materials shown in Exhibit 17.15. Exhibit 17.15 HP DeskJet Bill of Materials The total factory throughput time through the PCAT and FAT stages is about one week. The transportation time from Vancouver to the European DC is five weeks. The long shipment time to Europe is due to ocean transit and the time to clear customs and duties at port of entry. The plant sends a weekly shipment of printers to the DC in Europe. The printer industry is highly competitive. Resellers want to carry as little inventory as possible. Consequently, there has been increasing pressure for HP as a manufacturer to provide high levels of availability at the DC. In response, management has decided to stock the DCs so that a high level of availability is maintained. THE INVENTORY SERVICE CRISIS To limit the amount of inventory throughout the DeskJet supply chain and at the same time provide the high level of service needed has been quite a challenge to Vancouver’s management. The manufacturing group has been very successful in reducing the uncertainties caused by delivery to the European DC. Forecasting demand in Europe, though, is a significant problem. It has become common to have product shortages for model demands from some countries, while inventory of other models keeps piling up. In the past, the target inventory levels at the DCs were based on safety stocks that were a result of some judgmental rule of thumb. Specifically, target inventory levels, equal to one-month average sales, were set for each model carried in the DC. Now, however, it seems that the increasing difficulty of getting accurate forecasts means the safety stock rules should be revisited. HP has put together a team of employees to help implement a scientifically based safety stock system that will be responsive to forecast errors and replenishment lead times. They are to recommend a method for calculating appropriate safety stock levels for the various DeskJet models carried in  the European DC. The team has a good sample of demand data that can be used for developing the safety stock methodology (see Exhibit 17.16). HP hopes this new methodology will solve the inventory and service problem.